Agosto - Mês de Descontentamento ou Mês de Planejamento?

Exploring the Dual Nature of August and Its Significance

August, often associated with vacations, relaxation, and family time, is a significant month that marks the eighth month of the year. As we find ourselves in August, we draw closer to the year's end. This article delves into the duality of August – is it truly a month of discontent or rather a month of careful planning and preparation? Let's explore the origins of the phrase "August, month of discontent," its historical context, and its transformation into a time of festivities and anticipation.


"August, month of discontent" is a phrase that has roots dating back to 16th-century Portugal. During this time, it was advised against scheduling weddings in August due to the likelihood of expeditions embarking on journeys to discover new lands. These voyages could result in extended absences, leading to a sense of isolation and loneliness. In essence, August became synonymous with solitude, echoing the sentiments of those who awaited the return of their loved ones.

Interestingly, many brave Portuguese individuals chose to migrate to countries sharing the same language, and one popular destination was Brazil. For instance, my maternal great-grandfather opted to work in Brazil for several years. This migration not only showcased the spirit of adventure but also highlighted the interconnectivity of cultures through shared languages.

In contemporary times, August has evolved into a month of vacations, family reunions, and weddings. Unlike the past, this month now witnesses the joyful return of immigrants to their home countries, allowing them to reconnect with family and friends. Furthermore, August is a time of preparation, especially for families with school-age children, as September marks the beginning of the academic year. This shift in perspective has transformed August into a month of optimism and anticipation.

For many, August marks a transitional period – a time of planning and preparation for the upcoming year. Similar to the commencement of a new calendar year, August symbolizes a fresh start. As the school year approaches, families take this opportunity to organize their schedules, set goals, and lay the foundation for a successful year ahead.

Significantly, August is the month in which Bright Kitchen opened its doors to the world. The choice of August aligns perfectly with the company's motto of brightness, sunshine, joy, and positivity. Just as the rays of the sun bring light to our lives, Bright Kitchen brings its presence into our homes and onto our tables, facilitating the sharing of moments that become cherished memories.

August, with its rich historical connotations, has undergone a remarkable transformation. From a month of discontent and solitude, it has blossomed into a time of celebration, reconnection, and careful planning. As we revel in the warmth of familial bonds and engage in the excitement of upcoming events, let us embrace the spirit of August and its multifaceted significance. Whether it's the historical legacy, the migration stories, or the modern-day preparations, August truly embodies a harmonious blend of past, present, and future.
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